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Here's Why Pumpkin Spice Lattes Are So Popular: It's 'Very Simple Savings', Experts Say

Here’s Why Pumpkin Spice Lattes Are So Popular: It’s ‘Very Simple Savings’, Experts Say

Mphillips007 | E+ | Getty Images The pumpkin spice latte is back — and the popular seasonal drink and meme can teach us a lot about consumer behavior and economics. Starbucks launched the Pumpkin Spice Latte in 2003, and the “PSL” has become the company’s most popular seasonal drink, selling more than 600 million since …

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