Fred Franzia, mastermind behind Two Buck Chuck wine, dies at 79

Fred Franzia, mastermind behind Two Buck Chuck wine, dies at 79

Fred Franzia was known to say it often: No bottle of wine should cost more than $10. And for nearly two decades, he offered it for much, much less. No, not Capri Sun’s Franzia wine which comes in a plastic bladder inside a box. Fred Franzia was the mastermind behind the Charles Shaw label – …

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