A flood of Dreamforce attendees saturated the streets around Moscone Center on Tuesday, bringing 2019-style crowds to downtown San Francisco for the city’s biggest conference in three years.
A sold-out crowd of 40,000 crowded a closed block on Howard Street and the three Moscone Center facilities, with massive lines and pedestrian traffic jams outside each building. Convention halls and escalators were packed with people, who seemed largely indifferent to COVID, as only a few wore masks. They marveled at a show that included a 30-foot man-made waterfall with moss rock formations, a puppy play area and digital recordings of butterflies at the entrance, all meant to evoke the theme of the National Park of the conference.
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