GM is transforming its business to meet the future of transportation by launching a full lineup of new electric vehicles this year. With “EV for Everyone,” GM hopes to reach the masses and accelerate the transition to sustainable transportation. As part of the company’s latest push toward a cleaner future, the automaker released seven new EPA standards that could help drive the adoption of electric vehicles in the United States.
The American automaker has ambitious goals for its electric vehicle offerings. At a Goldman Sachs technology conference last week, GM CEO Mary Barra spoke about the automaker’s strategy for electric vehicles, saying “we want to bring electric vehicles to everyone.”
Now the automaker is pushing for new standards that can help it further its cause. The United States has set a goal of reaching 50% electric vehicle share by 2030, but to get there, GM believes more action will be needed.
GM is doing its part by launching a full line of electric vehicles on a mission to have “an EV for everyone” as it prepares to take on current leader Tesla. Mary said in October 2021 that she believes GM will “absolutely” overtake Tesla in electric vehicle sales.
Given the increasing awareness of the Tesla brand and the expansion of its production capacity, this will be a daunting task. However, I like enthusiasm. Automakers competing with each other can help drive the adoption of electric vehicles even further.
GM will rely on its Ultium platform and batteries as the foundation for its new line of electric vehicles. The platform provides the essential components for everything from consumer vehicles to specialty electric vehicles. Mary explains:
The way we define Ultium is that it can range from a small compact vehicle like the Chevrolet Equinox EV that we revealed to the world last week, all the way up to a super truck like the Hummer EV.
As GM ramps up large-scale production of its highly anticipated “electric vehicles for all,” including the new Chevy Equinox EV (pictured below) starting at around $30,000, the automaker is pushing for new EPA standards to promote mass adoption of electric vehicles and ensure a cleaner future for all.
According to GM, the new EPA standards can help spur buyers to switch, promote fewer emissions and create manufacturing jobs by the end of the decade.
GM makes the case for zero emissions with new push for electric vehicles
GM has partnered with the Environmental Defense Fund (EDF), a leading environmental organization, to develop seven recommendations for EPA standards to support an all-electric future starting with the 2027 model year.
The new EPA recommendations are designed to accelerate the transition to electric vehicles in the United States and would require at least half of new vehicles sold to be zero emissions and reduce greenhouse gas emissions by 60 % by 2030.
Mary Barra says:
General Motors’ ultimate goal is to eliminate tailpipe emissions from new light-duty vehicles by 2035. As new standards are being developed, we are pleased to join the Environmental Defense Fund in provide recommendations that support the accelerated adoption of electric vehicles to set us on the path. towards this goal.
If adopted, the new standards will also include an “opt-in innovation compliance pathway” designed to reward innovative manufacturers who accelerate the deployment of electric vehicles.
GM and EDF say the new recommendations should be proposed this fall for finalization in fall 2023 and would extend to at least 2032, although 2035 is ideal.
Fred Kupp, chairman of EDF, says if the proposal passes, it “will result in healthier communities, a safer climate for everyone, and faster manufacturing and jobs in the United States.”
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