This past week the FTC has released an updated guideline on How to Make Effective Disclosures in Digital Advertising. An excellent summary of the guidelines can be found at Beauty & Fashion Tech. If you’re a blogger you should read her article. Better yet you need to read the new FTC guidelines. In short the FTC wants clear and conspicuous disclosures that stand out on websites and social media. The new guidelines effect blogs and social media sites like Twitter & Facebook.
I’m posting to let you, my readers, be aware of changes that will be coming to my posts’ format at The Miracle Momma due to the newly released FTC guidelines. I always want to be open with my readers and I feel you need to be aware of the changes I’m making. Going forward if I receive a product for facilitating a review, or I receive compensation I will be placing a disclosure at the top and the bottom of my posts. In order to make the disclosures stand out I will be using a combination of image & text disclosures. If you are a long time reader of my blog you know all thoughts & opinions stated are unbiased. I take pride in honest reviews. That will not change. The only thing you’ll notice are more disclosures.
Finally, there is also going to be a change in affiliate links. I do not use affiliate linking that much, but when I do I will be placing an additional disclosure next to the affiliate link to let you know it is an affiliate link.
In the upcoming weeks I will be updating all of my old reviews and sponsored content to reflect the new FTC guidelines. Thank you for taking time out of your day to read my blog. If you have any questions about a disclosure you see at The Miracle Momma don’t hesitate in contacting me.