I love Axe. My favorite scent I love on my husband is Kilo. When I think of Axe I think of the commercials where women are always running towards the men because of their scent. Axe has been such a power house in the men’s market I believe with the right marketing tools Axe can be very successful in the women’s market. Thankfully my dream has came true. Axe recently came out with a limited edition fragrance for women: Axe Anarchy for Her.
Given this is a limited edition item I personally believe this is Axe’s way of testing the waters so to speak. Axe describes Axe Anarchy for Her as a “feminine mix of sparkling fruit notes with soft florals at the heart and a light finish of sandalwood, amber, and vanilla. ” Axe Anarchy for Her is a great scent I would wear during or after the gym or on a day where I am outdoors. It isn’t a fragrance I would wear going out with my husband for date night. If Axe decided to make Axe Anarchy for Her into a deodorant I would wear it everyday.
If you’re very active and fruity & fun scent I recommend checking out Axe Anarchy for Her. In the future I hope to see a wide variety of scents for women like they have for men. Maybe we’ll even have a commercial where men are running after us. A girl could dream, right?